Located in Western Canada, Riata Tourism is a group of people with expertise, experience and connections in the hospitality and tourism industries. Our projects have included small to medium sized hotels and tourism businesses that are both Aboriginal and non-Aboriginal. We have worked with existing businesses to innovate their service offering, streamline operations or re-address their marketing and sales. We have also worked with businesses at the conception stage where pre-planning and development are so critical. 


  • Relationships, built on integrity, respect and understanding, is the cornerstone of success
  • Earnest conversations and information transparency make for good decisions and partnerships
  • Our work results in a win-win for participants 


Our Team Leaders


Scott Roberts

Scott’s extensive senior management experience in domestic and international business includes over 25 years with major airlines, hotels and travel distribution companies and responsibilities in operations, corporate planning and sales. He currently works with a number of stakeholders affiliated with the Aboriginal Tourism Associations of BC and Canada. Scott is a highly motivated, hands-on professional and a client focused, results oriented change leader.

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Sherry Baumgardner

Sherry has an extensive 20-year plus background in the hospitality industry as a marketing leader and strategic thinker. Her credentials include 10 years in a senior executive position at Coast Hotels and an MBA from the University of Guelph. Sherry’s range of expertise includes strategic planning, customer service training, integrated marketing communications, sustainability initiatives and tourism operations.